Food Delivery App

Objective Definition

The goal of this app is to create a seamless and intuitive platform for users to order food from nearby restaurants and track their orders. The focus is on providing a visually appealing UI with a well-structured UX flow.

User Research

Despite its advanced capabilities, the UcNMS faced challenges in terms of usability, navigation, and visual appeal. The interface needed to be more intuitive and user-friendly, with a consistent design across all screens and components.

Understanding the target audience is critical. The app is tailored for:

Busy professionals

Students

Families looking for convenient meal solutions

Key requirements identified:

Easy navigation

Quick access to deals and offers

Transparent order tracking

Prompt feedback and review systems

Highlighting User-Friendly Features

Forgot Password Screen

Simplistic and uncluttered interface.

Clear and concise instructions guide users.

A single input field reduces cognitive load.

Bright "Recover Password" button ensures visibility.

Home Screen

Displays special offers prominently to engage users.

Search bar at the top ensures easy access to find restaurants or dishes.

Categorization into "Special Offers" and "All Cuisines" enhances discoverability.

Review Page

User-generated reviews add credibility.

Star ratings provide an at-a-glance overview.

Encourages interaction by allowing users to add their ratings and reviews.

Color-coded feedback (green, red) visually differentiates positive and negative reviews.

Order Tracking Screen

Real-time map with visual indicators for delivery progress.

Simple and informative layout with estimated delivery time.

Call-to-action button ("Call") is strategically placed for quick assistance.

User Flow Process

Login or Registration

Users can reset their password easily if needed

Direct navigation to the homepage after login

Browsing and Searching

Search bar and filters streamline the exploration process

Offers and categories enhance the browsing experience

Order Placement

Select a dish, customize it (e.g., extra toppings), and add it to the cart

Clear CTA (e.g., "Proceed to Checkout")

Order Tracking

After placing the order, users can track delivery status via a map

Estimated delivery time and contact options are visible

Review and Feedback

Post-delivery, users are encouraged to rate and review their experience

A well-structured feedback system helps improve the service

Wireframe and Prototype

Wireframes ensure that the UI design remains aligned with user needs. Here's how each screen is structured:

Forgot Password

Large central icon (lock) conveys security.

One input field keeps it simple.

Home Screen

Top bar: Location, search, and notification.

Middle section: Featured deals, user favorites.

Bottom bar: Navigation (Home, Profile, Cart, Support).

Review Section

List format for user reviews.

Visual hierarchy with names, dates, and ratings.

Order Tracking

Interactive map covering the central section.

Bottom bar: Estimated delivery time and CTA buttons.

Design Principles Applied

Simplicity and Clarity

Minimalistic design avoids overwhelming the user

Visual Hierarchy

Important elements (CTAs, delivery time) stand out

Consistency

Uniform design language across all screens

Accessibility

Easy-to-read fonts and high-contrast buttons

Simplicity and Clarity

Minimalistic design avoids overwhelming the user

Visual Hierarchy

Important elements (CTAs, delivery time) stand out

Consistency

Uniform design language across all screens

Accessibility

Easy-to-read fonts and high-contrast buttons

Competitor Analysis: Swiggy, Zomato, Dunzo, and Uber Eats

Swiggy

User-Centric UI/UX Simple navigation, clear filters, and fast checkout process.

Order Tracking Real-time delivery tracking with precise location.

Loyalty Program "Swiggy One" offers benefits like free delivery and exclusive discounts.

Additional Services Includes groceries (Instamart) and errands (Swiggy Genie).

Strengths

Strong emphasis on local deals and personalized offers.

Efficient delivery services and reliable tracking.

Weaknesses

Higher delivery charges during peak hours.

App performance can lag in low-network areas.

Dunzo Key Features

Multi-Purpose Delivery Food, groceries, medicines, and package delivery.

Express Deliveries Quick turnaround for hyperlocal deliveries.

Minimalistic UI Simplistic and functional interface.

Strengths

Versatility in services beyond food delivery.

Highly efficient for urgent and small-scale deliveries.

Weaknesses

Limited focus on restaurant options for food delivery.

UI lacks engaging visuals compared to Swiggy and Zomato.

Solution

Competitive Advantage for Our App

Unique Features to Incorporate:

Hybrid Services: Combine food delivery with errands like Dunzo

Personalized Experience: Curate offers and recommendations based on user preferences, like Zomato

Subscription Model: Affordable membership options with perks, inspired by Swiggy

Visual Storytelling: Include dish photos, restaurant ambiance visuals, and user-generated content for a Zomato-like experience