Wipro Embark web and mobile app has undergone a major redesign in 2020, with the aim of simplifying and improving the user experience. The redesign process involved the following steps:
The Wipro Embark web and mobile app team conducted user research to understand the pain points, needs, and expectations of the candidates. The team used various methods, such as interviews, surveys, observations, and analytics, to gather user feedback and insights. The team also conducted a competitive analysis to benchmark the Wipro Embark web and mobile app against its rivals and identify the best practices and gaps in the market.
The Wipro Embark web and mobile app team generated and evaluated various ideas and concepts for the redesign of the app. The team used various techniques, such as brainstorming, sketching, wireframing, and prototyping, to visualize and test the ideas and concepts. The team also involved the candidates and the stakeholders in the ideation process to get their inputs and suggestions.
The Wipro Embark web and mobile app team implemented the redesign of the app by developing and deploying the new features and functionalities. The team used agile and iterative methods to ensure the quality and efficiency of the development and deployment process. The team also conducted usability testing and user acceptance testing to ensure the usability and satisfaction of the candidates and the stakeholders.
The Wipro Embark web and mobile app team evaluated the impact and outcome of the redesign of the app by measuring and monitoring the key performance indicators, such as candidate retention, candidate engagement, candidate satisfaction, service quality, and service efficiency. The team also collected and analyzed candidate feedback and reviews to identify the strengths and weaknesses of the redesign and the areas for improvement.
The redesign of the Wipro Embark web and mobile app resulted in the following changes and improvements
Simplified user flow
The Wipro Embark web and mobile app simplified the user flow for accessing and using the app by reducing the number of steps and options. The app also improved the consistency and clarity of the user flow by using intuitive and familiar icons, labels, and gestures. The app also added a top navigation bar and a bottom tab bar to provide easy and quick access to the different sections and features of the app.
Responsive layout and design
The Wipro Embark web and mobile app responsive the layout and design of the app by adapting to the different screen sizes and orientations of the user devices. The app also used a grid system and a flexible layout to ensure the optimal use of the available space. The app also used a color scheme and a typography that matched the brand identity and the user preferences.
Secure and reliable service
The Wipro Embark web and mobile app secure and reliable the service of the app by using the latest encryption and authentication technologies to protect the user data and transactions. The app also used a cloud-based and a microservice architecture to ensure the scalability and performance of the app. The app also used a RESTful API and a WebSocket protocol to ensure the integration and communication with the backend systems.