Art an Idea website

Introduction

Art an Idea is India’s first art-based preschool that provides a unique and innovative curriculum for children aged 2 to 6 years. In collaboration with Kreedo, a leading preschool education provider, Art an Idea has created cutting-edge educational tools that are enjoyable and kid-friendly, focusing on important areas of a child’s development such as fine motor skills, sensory development, mathematics, language, culture, and science. The specialized learning materials were designed so that children can understand their capabilities rather than competing for success. Most importantly, Art an Idea cultivates a welcoming, kind, and homely atmosphere for the children and their parents.

objective of this case study is to analyze the design and development process of the Art an Idea web and mobile app, the challenges it faced, and the strategies it adopted to overcome them. The case study will also provide some recommendations for the future improvement and enhancement of the Art an Idea web and mobile app.

Background

Art an Idea web and mobile app is the main interface between the users and the Art an Idea service, and hence, it plays a crucial role in providing a smooth and satisfying user experience. However, the Art an Idea web and mobile app has faced some common problems, such as:

Competition The Art an Idea web and mobile app has to compete with other preschool education services, such as Kidzee, EuroKids, and Little Einsteins, which have a larger market share and customer base in India. The Art an Idea web and mobile app has to differentiate itself from its competitors and offer a unique value proposition to attract and retain users.

User expectations The Art an Idea web and mobile app has to meet the high expectations of the users, who demand a high-quality, engaging, and personalized education service for their children. The Art an Idea web and mobile app has to ensure the quality and reliability of the service, as well as the security and privacy of the user data. The Art an Idea web and mobile app also has to provide a user-friendly and engaging interface, with relevant and personalized content and features.

Technical challenges The Art an Idea web and mobile app has to deal with various technical challenges, such as the scalability, performance, and compatibility of the app, as well as the integration and communication with the backend systems, such as the database, the payment gateway, and the learning management system. The Art an Idea web and mobile app also has to cope with the variability and unpredictability of the network conditions, the user devices, and the user behavior.

Analysis

User research The Art an Idea web and mobile app team conducted user research to understand the pain points, needs, and expectations of the users. The team used various methods, such as interviews, surveys, observations, and analytics, to gather user feedback and insights. The team also conducted a competitive analysis to benchmark the Art an Idea web and mobile app against its rivals and identify the best practices and gaps in the market.

Ideation The Art an Idea web and mobile app team generated and evaluated various ideas and concepts for the redesign of the app. The team used various techniques, such as brainstorming, sketching, wireframing, and prototyping, to visualize and test the ideas and concepts. The team also involved the users and the stakeholders in the ideation process to get their inputs and suggestions.

Implementation The Art an Idea web and mobile app team implemented the redesign of the app by developing and deploying the new features and functionalities. The team used agile and iterative methods to ensure the quality and efficiency of the development and deployment process. The team also conducted usability testing and user acceptance testing to ensure the usability and satisfaction of the users and the stakeholders.

Evaluation The Art an Idea web and mobile app team evaluated the impact and outcome of the redesign of the app by measuring and monitoring the key performance indicators, such as user retention, user engagement, user satisfaction, learning outcomes, and learning retention. The team also collected and analyzed user feedback and reviews to identify the strengths and weaknesses of the redesign and the areas for improvement.

The redesign of the Art an Idea web and mobile app resulted in the following changes and improvements

Simplified user flow The Art an Idea web and mobile app simplified the user flow for accessing and using the app by reducing the number of steps and options. The app also improved the consistency and clarity of the user flow by using intuitive and familiar icons, labels, and gestures. The app also added a bottom navigation bar and a side menu bar to provide easy and quick access to the different sections and features of the app.

Customized layout and design The Art an Idea web and mobile app customized the layout and design of the app by allowing the users to adjust and rearrange the size and position of the learning materials according to their needs and preferences. The app also provided the users with the option to create and save their own learning plans and progress, as well as to filter and sort the learning materials by age, level, topic, or category.

Interactive learning presentation The Art an Idea web and mobile app interactive the learning presentation of the app by adding animations and transitions to the learning materials to make them more engaging and appealing. The app also provided the users with the option to interact with the learning materials, such as viewing the learning objectives, instructions, and feedback, as well as playing the learning games and activities. The app also integrated with the learning management system to track and display the learning outcomes and retention of the users.