Wipro Embark

Introduction

Wipro Embark is a web and mobile app that helps candidates to apply and onboard at Wipro, one of the leading IT companies in the world. It allows candidates to get started on an exciting journey at Wipro, apply to open positions, get real time status updates, digitally sign documents, fill out the joining form, complete the rest of the onboarding, view background verification, and view the boarding pass form. It also provides candidates with useful information and tips on how to prepare for the interview and the joining process.

The objective of this case study is to analyze the design process of the Wipro Embark web and mobile app, the challenges it faced, and the strategies it adopted to overcome them. The case study will also provide some recommendations for the future improvement and enhancement of the Wipro Embark web and mobile app.

Background

Wipro Embark web and mobile app is the main interface between the candidates and the Wipro recruitment and onboarding team, and hence, it plays a crucial role in providing a smooth and satisfying user experience. However, the Wipro Embark web and mobile app has faced some common problems, such as:

Competition The Wipro Embark web and mobile app has to compete with other IT companies’ recruitment and onboarding apps, such as Infosys, TCS, and Accenture, which have a larger market share and customer base in the IT industry. The Wipro Embark web and mobile app has to differentiate itself from its competitors and offer a unique value proposition to attract and retain candidates.

User expectations The Wipro Embark web and mobile app has to meet the high expectations of the candidates, who demand a user-friendly, responsive, and secure web and mobile app for their recruitment and onboarding needs. The Wipro Embark web and mobile app has to ensure the quality and reliability of the service, as well as the security and privacy of the user data. The Wipro Embark web and mobile app also has to provide a user-friendly and engaging interface, with relevant and personalized content and features.

Technical challenges The Wipro Embark web and mobile app has to deal with various technical challenges, such as the scalability, performance, and compatibility of the app, as well as the integration and communication with the backend systems, such as the database, the payment gateway, and the CRM system. The Wipro Embark web and mobile app also has to cope with the variability and unpredictability of the network conditions, the user devices, and the user behavior.

Analysis

Wipro Embark web and mobile app has undergone a major redesign in 2020, with the aim of simplifying and improving the user experience. The redesign process involved the following steps:

User research The Wipro Embark web and mobile app team conducted user research to understand the pain points, needs, and expectations of the candidates. The team used various methods, such as interviews, surveys, observations, and analytics, to gather user feedback and insights. The team also conducted a competitive analysis to benchmark the Wipro Embark web and mobile app against its rivals and identify the best practices and gaps in the market.

Ideation The Wipro Embark web and mobile app team generated and evaluated various ideas and concepts for the redesign of the app. The team used various techniques, such as brainstorming, sketching, wireframing, and prototyping, to visualize and test the ideas and concepts. The team also involved the candidates and the stakeholders in the ideation process to get their inputs and suggestions.

Implementation The Wipro Embark web and mobile app team implemented the redesign of the app by developing and deploying the new features and functionalities. The team used agile and iterative methods to ensure the quality and efficiency of the development and deployment process. The team also conducted usability testing and user acceptance testing to ensure the usability and satisfaction of the candidates and the stakeholders.

Evaluation The Wipro Embark web and mobile app team evaluated the impact and outcome of the redesign of the app by measuring and monitoring the key performance indicators, such as candidate retention, candidate engagement, candidate satisfaction, service quality, and service efficiency. The team also collected and analyzed candidate feedback and reviews to identify the strengths and weaknesses of the redesign and the areas for improvement.

The redesign of the Wipro Embark web and mobile app resulted in the following changes and improvements

Simplified user flow The Wipro Embark web and mobile app simplified the user flow for accessing and using the app by reducing the number of steps and options. The app also improved the consistency and clarity of the user flow by using intuitive and familiar icons, labels, and gestures. The app also added a top navigation bar and a bottom tab bar to provide easy and quick access to the different sections and features of the app.

Responsive layout and design The Wipro Embark web and mobile app responsive the layout and design of the app by adapting to the different screen sizes and orientations of the user devices. The app also used a grid system and a flexible layout to ensure the optimal use of the available space. The app also used a color scheme and a typography that matched the brand identity and the user preferences.

Secure and reliable service The Wipro Embark web and mobile app secure and reliable the service of the app by using the latest encryption and authentication technologies to protect the user data and transactions. The app also used a cloud-based and a microservice architecture to ensure the scalability and performance of the app. The app also used a RESTful API and a WebSocket protocol to ensure the integration and communication with the backend systems.